Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain.
Maybe your mother’s birthday is coming up, and Facebook’s showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram’s promoting Chrysler dealerships.
Whatever the subject, you’ve seen ads like this. You’ve wondered — maybe worried — how they found their way to you.
There is another option, of course: If Facebook tracking freaks you out, simply don’t use it. There are people who want targeted, “relevant” ads — and there are others, who can’t stomach it.
“It’s the paradox of modern life,” and an incredibly giant structural problem for our privacy.”